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How can I sell online to the world’s largest market?

Cross-border ecommerce is so much more than the ability to get products to Chinese consumers. At the very least, you need to localize your brand and make consumers aware of it. But, going further, how can an imported brand be competitive against local brands in terms of pricing? What promotional strategies & campaigns work for cross-border brands? How can you drive traffic from local to global marketplaces?

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