3 December 2020, Shah Alam – The Top E-Commerce Merchant Awards Top ECM), through its 14-day Online Sales Contest saw 123 shortlisted merchants generating a record-breaking total of RM36.6 million in sales, from a total of over 264,284 orders.

This is a threefold increase compared with the Online Sales Contest conducted last year with RM13 million in total sales.

The Online Sales Contest was held in conjunction with the 11.11 Single Day Mega Sales for e-merchants to take advantage of the campaign period to increase their sales.

Winners of this year’s Top ECM will be taking home from a generous prize pool of RM40,500 in cash sponsored by AFFIN BANK, almost double the amount from last year. Apart from the main Top E-Commerce Merchant Awards, the other categories are the Selangor E-Commerce Merchant Awards and the inaugural AFFIN BANK Rising Star Awards.

Black Dots Marketing Sdn Bhd emerged as the champion of the latest edition of the Top ECM, going home with RM12,000 in cash, a trophy and a certificate.

The brand owner for kitchen appliance Russell Taylors clinched the top spot for having secured the highest cumulative points in relation to judges’ marks and the number of sales and orders.

Hardware hypermarket SLL Machinery Hardware Sdn Bhd and SPF Home Deco Sdn Bhd – an online store specialising in home and living – secured the second and third spots respectively, bringing home RM8,000 and RM5,000, a trophy and a certificate each.

Securing the fourth to tenth spots are SNS Network (M) Sdn Bhd, PB Grocery Group Sdn Bhd, JSK Global Sdn Bhd, Siti Khadijah Apparel Sdn Bhd, Bata Primavera Sdn Bhd, Cooolgo Beauty Sdn Bhd, and Illegear Sdn Bhd. They will be bringing home RM1,500 in cash each, as well as trophies and certificates.

Below is the complete list of winners:

Category: Online 100 & Brands 100 Merchant Awards

  1. DTS Home Mart Sdn Bhd
  2. Gobindpal Sdn Bhd
  3. Hernies Ventures

Category: Selangor E-Bazar Merchant Awards

  1. Marathon Bakers Enterprise
  2. IGI International (M) Sdn Bhd (elifestyle)
  3. Chef Amer Mall
  4. MAR Garden

Category: Affin Bank Rising Star Awards

  1. Famsy Sdn Bhd
  2. Pinkboxcereal Sdn Bhd
  3. Shapee Trading & Distribution (M) Sdn Bhd

The Top ECM – organised by the Selangor Information Technology and ECommerce Council (SITEC) – is the largest event of its kind in Malaysia.

This year’s awards ceremony, conducted virtually, was officiated by Selangor Chairman of Standing Committees for Investment, Industry & Commerce and SME Dato’ Teng Chang Khim and graced by Dato’ Hasan Azhari Idris, Chief Executive Officer of Invest Selangor, Mr Lim Kee Yeong, Executive Director, Enterprise Banking of AFFIN BANK; and Mr Yong Kai Ping, Chief Executive of SITEC.

Teng announced that the awards this year received a total of 162 applications, an increase of 27% compared to 128 applicants in 2019.

“Since the first awards in 2016, Top ECM typically received between 100 to 125 participants per year. The numbers for the 2020 submission – which opened from 15 September to 18 October 2020 – has surpassed previous records.

“The shortlisted e-merchants had demonstrated that they had met the minimum threshold of RM25,000 in sales or 100 orders per month,” said Teng in his opening speech today.

The increase in participation reflects the booming e-commerce sector, especially after the Movement Control Order (MCO) was imposed in March as well as the recent reimposition of the Conditional MCO, where the business community has had to embrace digitalisation to cope with office closures, restricted movement and supply interruption.

“Selangor’s status as the country’s e-commerce hub has also been proven yet again with 54.7% of the shortlisted participants coming from the Klang Valley,” added Teng.

Lim Kee Yeong, Executive Director of Enterprise Banking, who represented AFFIN BANK in this event commended SITEC’s foresight in establishing this prestigious endeavour which he said is a hallmark to uplift startups to strengthen the e-commerce ecosystem in Malaysia.

“AFFIN BANK has always been a strong supporter of SMEs in Malaysia, with a special fondness to the startups segment. Our aim is to nurture and strengthen the SME ecosystem from the beginning of their journey as a startup, to growth and expansion into matured SMEs.

“Being the backbone of the Malaysian economy, SMEs should be provided with required assistance and encouragement to ensure their sustainability, especially while weathering the difficulties caused by the current pandemic.

“Our SME Colony mobile application is a testament to our many initiatives that support the SMEs. This multiple award-winning digital initiative is a comprehensive business resources centre for SMEs to improve business knowledge, enhance financial well-being and expand commercial networking.”

The judging panel for the awards are:

1) Noraslan Hadi Abdul Kadir, Director of Transformation and Digital Trade
Division of MATRADE
2) Yong Kai Ping, Chief Executive of SITEC
3) Song Hock Koon, Director of e-Commerce of MDEC
4) Pradeeban Letsumanasingam, Head of Operations and Legal, National
Technology and Innovation Sandbox (NTIS) of MaGIC
5) Zaky Moh, Chief Cluster Development Officer of SME Corp
6) Goh Boon Peng, Director of SITEC Academy
7) Danny Lee, Chairman of PIKOM
8) Tan Tuan Kai, the President of Internet Alliance (IA)

Past winners of the Top E-Commerce Merchant Awards include Sally Fashion, Printcious, SEA Gamer Mall and Hermo Creative (M) Sdn Bhd.