Are you looking for a complete digital marketing course that can level up your digital marketing skill? Yes, you’ve found the right digital marketing course!

NOW IS THE TIME TO START LEVEL UP YOUR DIGITAL MARKETING SKILL TO GROW YOUR BUSINESS!

WHY DO YOU NEED TO LEVEL UP YOUR DIGITAL MARKETING SKILL?

  • GROW your own business
  • LAND a job in the hot marketing industry
  • HELP clients increase their business
    marketing!

We want to help you grow your business with social media marketing, Google marketing and content

WHO ARE YOUR INSTRUCTORS?

The cool thing about SITEC advanced course is that the trainers are from the industry and have vast experience in training entrepreneur and marketeers.
With an experience over 10 years, our trainers knows what it takes to help absolute beginners learn complicated digital marketing skills. They’ve combined techniques and strategies taught in many of their courses and put it all together with this complete digital marketing course.

GET READY TO TAKE ACTION!

Throughout the entire course, you’ll be taking action! You’ll learn the proper techniques and strategies for each section. Then you’ll see how these strategies are used in the real world with case studies. Finally, you’ll take action yourself, and see real results!

WHO IS THIS COURSE FOR:

  • Entrepreneurs, business owners, bloggers, YouTubers, social media fans
  • Website owners who want to increase web traffic, conversions, and sales
  • Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business
  • Anyone wanting to do their own marketing – and not waste money

Enrol now so you can STAY AHEAD and take advantage of the skill you learn to grow your business!

Topic: The Business of Social

Day 1 – Introduction to Social

  • Common social media myths and mistakes
  • Discovering where social media “fits in” for your business
  • Profile of a social customer
  • How to tie social media to real business results
  • Managing and measuring a successful social media program
  • Facebook Terminology and Know-How
  • Best Practices for Facebook & Instagram Posting

Day 2 – Social Media Marketing

  • Getting Started with Facebook & Instagram Advertising
  • Facebook pixel and targeting
  • Growing your customer base
  • Lead generation strategies
  • Optimizing for conversions

Course Objectives

  • This course is designed for business owners who are looking to grow their business via social media marketing and social commerce
  • This course is designed for marketers who are looking to offer social media marketing and social commerce to business owners

Expected Learning Outcomes

At the end of this course, the student will be able to:

  • Build a social media content calendar for their brand or business
  • Build a social media marketing campaign for Facebook and/or Instagram
  • Build sales channel via social commerce
  • Measure social media marketing results
  • The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

Course Objective

  • These Google AdWords workshop will help you to set up your AdWords accounts, choose the best keywords, write effective ad copy, and track and optimize the performance of your ads. learn how to make the most of your ad budget and maximize your AdWords marketing goals.

Expected Learning Outcomes:

  • Drive consistent, round-the-clock traffic to your website or landing page
  • Create, develop and optimize your own profitable Google AdWords campaigns
  • Advertise your products and services online effectively
  • Boost traffic and increase sales to your website
  • Use conversion tracking to determine the value of your ad campaigns
  • Remarket to your previous website visitors to get them coming back to your site
  • Monetize the more than 6 billion daily searches on Google

Course Outline:

  • How to set up your AdWords account from scratch
  • The theory behind successful online advertising
  • What keywords are and how to use them to your advantage
  • How to set up conversion tracking and how to track phone calls from your website
  • How to track sales, revenue and form submissions using Google AdWords
  • How to take advantage of competitor reports and customer data in your campaigns
  • How to write and A/B test your ads
  • How to increase quality score and decrease your cost per click
  • How to structure your account, campaigns, ad groups and keyword lists for optimal results
  • How to analyze keyword data in excel to gain deeper insight into your data
  • How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
  • How to monitor your campaign performance on a regular basis
  • How to spot trouble in your account and what you need to do to fix it
  • How to understand your customers from a psychological level

 

Expected Learning Outcomes:

1. Introduction to Google AdWords

  • The benefits of online advertising and Google AdWords
  • How google AdWords works

2. Setting up Google AdWords campaign

  • Best practices for structuring your campaign
  • Different options for targeting your audience
  • How to set your bids and budgets
  • Setting up Google search campaign

3. Google display advertising

  • Introduction to Google display network
  • Setting up display network campaign

4. Google remarketing

  • What is Google remarketing
  • Setting up Google remarketing campaign

5. Conversion tracking

  • How to set up conversion tracking

6. Measurement and optimization

  • Different reports you can use to measure your results
  • Tips for optimizing your campaigns with case studies

Day 1:

– Defining content & content marketing

  • Win customers with content marketing
  • Content is more than copy-writing, blog & a post!
  • Defining content marketing
  • History of content marketing
  • Goals for content marketing

– What makes successful content marketing?

  • Growing a niche content audience
  • Defining a unique brand viewpoint
  • Delivering content experiences

– Developing a winning content marketing strategy

  • Gaining clarity on your values and positioning
  • Your brand and value positioning
  • Understanding your values proposition
  • Selecting your audience
  • Conducting competitive analysis
  • Defining your unique right to win
  • Set strategic goals

– Choosing the right topics

  • Creating unique content
  • Finding relevant topic ideas
  • Organizing topics into categories
  • Tips for successful storytelling
  • Crafting engaging messaging
  • Selecting the right type of content
  • Innovating with content
  • Conveying purpose & thought leadership with content

– Publishing content

  • Invest in a smart mix of channels
  • Content marketing best practices
  • Publishing best practices
  • Measuring content

 

Course Objectives:

By the end of the program, participants should be able to:

  • Delivering engaging content
  • Have an in-depth understanding of content generation strategies
  • Identify value pillars that they can relate with to create authentic content and comments
  • Understanding different types of content
  • Produce (create) or reuse (other people’s content)
  • Build organic growth through content

Day 2:

– Create & source effective content

  • Mapping content to your customer journey
  • Choosing content marketing format and channels
  • Making content effective

– Grow your content operations

  • Setting up a content calendar
  • Defining a content process
  • Clarifying roles & responsibilities
  • Best practices
  • Understanding content performance

– Interacting with customers

  • Building and maintaining a community
  • Providing social first customer service
  • The secret formula to building your online community

– Content marketing opportunities

  • Winning in content marketing & conclusion
  • Experimenting beyond best practices

Expected Learning Outcomes:

By the end of day 1, participants should be able to:

  • Define and understand content marketing
  • Understand the goals of content marketing
  • Set up a winning content calendar & deliver unique content experiences
  • Develop a winning content marketing strategy
  • Find the right audience
  • Create effective content sales & lead generation
  • Deliver engaging content
  • Selecting the right platforms
  • Promoting content with social media
  • Measure content

By the end of the day 2, participants should be able to:

  • Understand content generation strategies
  • Identify value pillars that they can relate with – to create authentic content and comments
  • Understand the different types of content
  • Produce (create) or reuse (other people’s content)
  • Build organic growth thru content
  • Tools & resources for content marketing